Learn “what is SEO?” and how to rank higher in search engines like Google. You need SEO for optimizing your pages to get more organic traffic to your website and success in digital marketing. What is SEO? SEO stands for “Search Engine Optimization” which works for web pages to improve ranking in the organic search results of Google, Bing and other search engines. If you have a website, SEO is the best part of your digital marketing efforts. SEO helps you to keep people on your website and earn a high position in the search results of Google, Bing, etc. In this article, we help you get basic facts about “what is SEO?” and how SEO works for your business. Perfecting all steps for SEO-optimization matters until search engines can access your content and index them.